Visual Identity

67 York Street Gallery – Logo & Facade Design

The gallery’s old logo was elegant but didn’t align with their new website or contemporary brand direction. The brief was simple: update the typeface, add the word Gallery, and keep the look clean, stylish, and modern.

The new design introduces a refined black wordmark that balances sophistication with clarity. To ensure consistency across both digital and physical spaces, I also created the vinyls for the shop façade. The bold, minimal lettering works seamlessly on the gallery front, giving the venue a strong street presence while remaining understated enough to let the art take centre stage.

The result is a cohesive identity that translates elegantly from screen to street.

Mental Health at Work - Logo

The logo for Mental Health at Work is designed to symbolise growth, resilience, and renewal—key themes of mental health and well-being. At the heart of the design is a delicate yet vibrant seedling, representing the idea of nurturing growth, whether it’s personal development, workplace harmony, or cultivating a supportive environment.

The soft, clean lines and natural green tones evoke a sense of calm and balance, aligning with the organisation’s mission to promote mental wellness in professional settings. This minimalist approach ensures the logo is both modern and timeless, creating a visual identity that resonates with the audience while remaining professional and approachable.

Optician Branding

I had the pleasure of designing a logo and business card for Cult Vision, a London-based optician. The brief was to create a modern and Scandinavian-inspired look that reflected the brand’s clean, contemporary aesthetic. Using Adobe Illustrator, I crafted a sleek, minimalist logo paired with a bespoke illustration of glasses, perfectly capturing the client’s vision for a sophisticated and stylish identity.

Nina Juul Business Mentor / Coaching Logo

I designed a simple and modern logo for Nina Juul, a business mentor and coach. The goal was to create a professional and approachable identity that aligned with her personal brand and coaching ethos. The clean typography and minimalistic design convey clarity and focus, reflecting the supportive and straightforward approach she offers to her clients.

Tor & Freya Lifestyle Brand - Logo

I had the privilege of designing a logo for a Scandinavian lifestyle brand, capturing the essence of simplicity, functionality, and timeless elegance.

4 Dimension Kitchens & Bathrooms & 4D Construction Logo and Business cards

I had the opportunity to craft the branding for 4 Dimension Kitchens & Bathrooms and 4D Construction. This project involved designing a cohesive logo and business card that reflected the company’s expertise in creating stunning, functional spaces. The branding combines sleek, modern elements with a professional aesthetic, ensuring it resonates with clients seeking high-quality design and construction services.

Traveservice.dk Horseracing News Branding

I designed a logo and business card for a horse racing news website, featuring a dynamic silhouette of a horse. The sleek design captures the essence of speed and elegance, symbolising the website’s commitment to delivering engaging news to enthusiasts.